Checkpot Hietzing
A refined digital presence for an established Viennese fashion boutique.
From visual redesign to a custom content management system: Complete end-to-end transformation for an independent fashion boutique in Vienna.
From a static legacy website to curated independence.
The previous website had grown outdated both visually and structurally. The boutique depended entirely on external providers for routine changes, making it impossible to keep seasonal collections up to date. The redesign resolves this friction: a timeless, minimalist digital storefront for visitors paired with a straightforward system that allows the owner to maintain her collection independently.
Rigid table layouts, outdated imagery, and complete dependence on external updates.
Generous whitespace, refined typography, and dynamic collection management.
Fashion in focus. Aesthetics without distraction.
A digital storefront experience: Tactile fabrics, seasonal outfits, and a clean interface across every viewport.
Seasonal outfits crafted from sustainable linen, pure silk, and fine knitwear.
Autumn Layering
Summer Linen
Floral Ensembles
Winter Tailoring
Authentic atmosphere of the Viennese boutique and in-person personal styling.
A refined storefront outside. Complete editorial control inside.
Not a bloated off-the-shelf dashboard, but an interface tailored to the boutique’s real routine.
The centerpiece of the build is the bespoke administration dashboard. The boutique owner can photograph new outfits, tag fabrics, and publish looks immediately — with zero technical friction and no external maintenance overhead.
Actual interface of the bespoke administration dashboard: Intuitive outfit and image management.
Outfits & Collections
Create seasonal looks in seconds, assign color tags, and feature key outfits on the digital storefront.
Partner Brands
Independently maintain brand portfolios, update descriptions, and curate label highlights.
Store Details & Hours
Update holiday hours, boutique announcements, and contact information without waiting on a developer.